ExpressVPN Affiliate Program: Frequently asked questions

As an ExpressVPN affiliate, you promote ExpressVPN on your website, email, or other forms of approved electronic marketing and receive a commission for every new referred customer.

It’s easy! Just sign up here, and our Affiliate Team will review your application in 1–2 business days.

To sign up, you must complete an affiliate application via our site. The purpose of the Program is to permit you to advertise ExpressVPN services on your website, in email, or any other form of approved electronic marketing.

We review each application to ensure your platform and participation are suitable for ExpressVPN. If you do not have a suitable platform, our Refer a Friend program might be more suitable for you.

Founded in 2009 and based in the British Virgin Islands, ExpressVPN is the VPN of choice for over 4 million users.

You can be confident that ExpressVPN is an excellent recommendation for customers with:

• 24/7 customer support, including live chat support
• A risk-free 30-day money-back guarantee for first-time subscribers
• Advanced protection features, including an ad blocker, tracker blocker, malicious site blocker, and parental controls
• VPN servers in 113 countries
• A network optimized for speed and performance
• Easy-to-use apps for all devices: Windows, Mac, Android, iOS, Linux, Android TV, Amazon Fire TV, Apple TV, and routers
• Browser extensions for Chrome, Firefox, Edge, Brave, and Vivaldi
• Independently audited no-logs policy
• TrustedServer technology: no data is ever written to our server hard drives
• Our own next-gen Lightway VPN protocol
• ExpressKeys standalone password manager
• ExpressMailGuard, a private email relay service to guard against spam, phishing, and snooping
• ExpressAI, a privacy-first AI assistant with zero-access architecture
• Identity Defender (U.S. only) guards against identity theft and monitoring

Our commission structure is determined based on the model outlined in the Insertion Order (IO) between you and us. To be eligible for a commission, a customer must click through your affiliate link and complete an irrevocable sale on your site. Please refer to your signed IO for the applicable rates. In the event of any discrepancies between the ExpressVPN Affiliate Agreement and a signed IO, the terms of the IO will prevail.

We’ll review your application and get back to you in 1–2 business days.

When you join us, you will be assigned a dedicated account manager who will work with you to grow your revenue and conversion rates through content and placement suggestions, conversion rate optimization recommendations, custom assets, and high-converting landing pages.

If your application was rejected, it would typically be for one of the following reasons:

• You’re not the owner of the website/social media profile provided in the application
• Your website is not live or reachable
• Your website does not provide any VPN-related content
• Your content doesn’t meet a minimum quality standard
• Your website or social media profile doesn’t meet a minimum traffic requirement
• You've not demonstrated a clear plan to drive relevant traffic to ExpressVPN
• You engage in cookie-stuffing, spamming, or other deceptive marketing tactics
• You didn’t respond in time to our messages and emails
• We don’t partner with coupon websites or reseller programs

If you feel that you’ve addressed the above points, please feel free to reapply, and we will review your application as soon as possible.

Yes, absolutely! You can reapply once you have addressed the concerns raised.

You certainly can! All of our affiliates are eligible for a free subscription. Once your affiliate application has been approved, email us to let us know which email you want a subscription added to.

Yes, we can. Please make a request by emailing us.

Yes! We’ll provide you with all marketing collateral, such as banners, screenshots, infographics, videos, and logos, once you sign up for our program.

We track clicks and conversions using unique affiliate links containing your specific Affiliate ID, ensuring that all referred traffic and sales are correctly attributed to your account. You can monitor your performance and click-through data directly via your affiliate dashboard.

Our system uses a last-click attribution model, meaning that if a customer interacts with multiple affiliate links, the most recent link clicked will receive the commission for the resulting sale.

We do not allow the following:

• Text messaging or instant messaging
• Spam or unsolicited email promotions
• Spamming on blogs, forums, social media, or any other commenting systems
• Any other type of illegal or deceptive marketing
• Use of materials that infringe on our intellectual property rights
• Cookie-stuffing
• Brokering or sub-affiliates
• Pop-up or pop-under advertising

For more info, please refer to our Affiliate Terms of Service page.

ExpressVPN affiliates found violating or attempting to circumvent these rules will have their commissions voided and payments withheld. Additionally, they will be banned from further participation in the ExpressVPN Affiliate Program.

Yes. As an ExpressVPN affiliate, you can advertise ExpressVPN through PPC, but:

• You are not permitted to bid on brand keywords that include any variations or misspellings of ExpressVPN (brand terms).
• You are not permitted to include ExpressVPN in any text ad that is used to promote your website through paid search programs.
• You are not permitted to link directly from your Google Ads to ExpressVPN. We do not allow domain masking.

We pay affiliate commissions once per month through PayPal. When you sign up, don’t forget to add your PayPal details to your affiliate account. For commissions exceeding $1,000 monthly, we support payout by direct wire transfer.

Our affiliate program has a minimum payout of $50. If the amount is less than $50, the commission will roll over to the next payment cycle.

Commissions are paid monthly on a Net 30 basis. This means you'll receive payment approximately 30 days after the end of the month in which your commissions were earned, net of customer refunds.

No, we work on a CPA basis with all of our affiliates.

No. If a customer fails our fraud checks and is declined in your affiliate panel, we will not pay commissions.

No, we don’t have a reseller program. You can promote ExpressVPN via your website, email, or other forms of approved electronic marketing.